Impacts of Artificial Intelligence: how it affects us and main challenges for society

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One impact of artificial intelligence on society that is already easily perceived is the automation of tasks previously performed only by human beings.

Among the activities that AI can perform and that were previously exclusive to us are:

  • Creation of written and visual content
  • Schedule
  • Industrial automation
  • Data analysis
  • Customer service.

Let’s take a closer look at these impacts, taking as a reference some key fields of productive activities.

Companies

The impacts of AI on companies are already being felt in activities at both the operational and strategic levels .

On the factory floor, it has been used to automate routines, controlling robots and assembly, welding and machining equipment.

In the service sector, the impacts of artificial intelligence are notable, especially in the customer service area.

There are even companies that have reduced their teams in this area to a minimum, concentrating most of the services on chatbots .

At Burger King , for example, the preference today is for service via bots rather than human service.

Economy

The consequences of artificial intelligence on the economy are not yet fully known, but there are already estimates regarding this.

As a McKinsey study highlights , the use of AI in productive activities can increase global GDP by up to 1.2% .

The same publication also highlights that up to 70% of human activities can be automated by generative AI.

On the other hand, this same technology could also be responsible for an economic downturn .

Education

The impacts of artificial intelligence in USA leave no doubt that this is a technology that is here to stay in our educational institutions.

Approx , 3 out of every 10 USA students already use artificial intelligence in their school activities.

And this is just the beginning.

Considering the possible impacts and limits of artificial intelligence in society, from now on, the tendency is for it to be increasingly used in classrooms and in activities outside of them.

Society in general

One cannot fail to mention the social impacts of artificial intelligence, shaping behaviors and attitudes .

In this case, a positive point is the fact that generative AIs are always “politically correct” in the content generated.

Over time, it is expected that this socially committed stance will be reflected in society as a whole, taking into account the widespread use of these tools.

Health

AI is already being used to make diagnoses and assist doctors and healthcare professionals in treatments and even surgeries.

What is perhaps not talked about as much is the impact of artificial intelligence on the healthcare sector as a business area.

Relationships

Until recently, relationships between humans and machines seemed more like the stuff of movies, as explored in films like Steven Spielberg’s AI and Spike Jonze’s Her.

However, what seemed like fiction is more real than ever. This is just one of many possible social impacts of artificial intelligence, since, for now, everything is just virtual interaction.

It will come as no surprise if, in the not-too-distant future, robots replace people in relationships, as shown in the impactful episode ‘ I’ll Be Right Back ‘, from the acclaimed series Black Mirror.

The impacts of AI on the job market

The job market is being transformed by technology.

In this regard, the impacts of artificial intelligence in USA, like other countries, will be felt more in sectors linked to technology .

A survey published in Dow magazine reveals that 49% of Microsoft employees are worried about losing their jobs to AI.

For employers, it is necessary to consider the impacts and limits of artificial intelligence in society, especially in relation to the quality of the workforce .

After all, if AI were to do everything for us, what kind of skills or knowledge would we need to master?

How has AI impacted businesses?

The impact of artificial intelligence on society is widespread, but it is in companies that this technology is perhaps generating the most buzz.

See below some of these consequences in the business context and how it has been changing the way of doing business.

Process automation

McKinsey’s research “A new future of work: The race to deploy AI and raise skills in Europe and beyond” shows that generative AI alone will be able to automate 30% of the hours spent working .

For companies, the advantages are considerable, since a robot does not require a salary, in addition to working 24/7 without needing to rest or be paid for it.

For workers, although this represents unemployment at first, it can be an opportunity to dedicate themselves to more strategic and less repetitive tasks.

Data analysis

In times of Big Data , one of the most welcome impacts of artificial intelligence is the increase in the ability to analyze and structure data.

This is because many AIs are capable of performing complex calculations in a fraction of a second, and can also make statistical inferences with greater precision.

Marketing and personalization

The impacts of AI, as expected, are also felt in the back office sectors, including marketing and sales.

Due to their great data processing capacity , AIs can be very useful in defining the best strategy and the most suitable marketing channels.

This is, in fact, one of the impacts of artificial intelligence with the greatest potential to generate profits, if we consider aspects such as personalization and segmentation, which improve with AI.

Research and development

The impacts and limits of artificial intelligence in society are also noticeable in the field of research and development.

This happens, for example, when automating processes, analyzing large volumes of data and accelerating discoveries .

The technology also enables the creation of predictive models, optimizes experiments and facilitates innovation.

There are expected gains in accuracy and efficiency , cost reduction and generation of opportunities in various industries, from healthcare to technology.

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