Even though the ethical aspects and the replacement of human labor by AI in the job market are discussed, the truth is that technology represents a great advance .
Just as the loom brought the textile industry into a new era, the same may be happening now with the incorporation of artificial intelligence-based tools.
It is true that the first looms were not well received by workers who, with industrial automation , lost their jobs in the first decades of the 19th century.
Although something similar is happening today, with some professions being heavily impacted, it is also true that AI opens up a vast and unexplored field of possibilities .
Task automation
One of the most easily observable uses of artificial intelligence in the job market is in the automation of certain tasks, especially in businesses focused on the digital environment .
This is the case of e-commerces, portals and online service providers that use chatbots to provide support and help find solutions to common problems and questions.
Another example of automation with AI is in business intelligence , where systems are used to generate reports and analyze data automatically.
Decision making
Speaking of data, artificial intelligence in the job market represents a huge leap in quality for those who deal with collecting and analyzing large volumes of information to make decisions.
Although robust statistical software such as IBM SPSS has been around for a long time, many of its functions depend on the ability and preparation of its operators.
Furthermore, these systems are not well suited for carrying out predictive analyses, as their results are more of a snapshot of reality extracted from limited data.
AI has changed this, supporting decision-making with analyses made not only from large volumes of information, but by working with a predictive bias.
Creation of new products and services
Like certain technologies, artificial intelligence in the job market creates new opportunities for those who know how to better direct their resources.
One of the most valuable in this sense is the great ability to work with massive volumes of data .
As we have seen, AI is capable of performing predictive analyses with a high degree of accuracy, pointing to trends, risks and opportunities.
It can, for example, help create solutions that can lead to the emergence of entire business niches.
This has been happening in areas such as customer service , market analysis and even relationship marketing .
Not to mention products like autonomous vehicles and smart devices for home and personal use.
Improved productivity
Perhaps one of the most welcome advances brought by artificial intelligence to the job market is its application in repetitive or even creative tasks.
It is true that images, texts and videos generated by AI are relatively easy to identify, but this does not invalidate their use and the productive boost of the tool.
If used well, AI can contribute greatly to increasing productivity , reducing the time spent on certain tasks.
To create images, for example, a designer can save hours of work by using an AI-generated model that, with a few adjustments, can be used.
Writers can use it to get ideas for creating texts, suggest topics and gain insights, guiding their writing .
This applies to all creative areas, where AI can be an “unlocker”.
Personalization
By working with massive amounts of data, AI in the workplace can help companies create much more personalized experiences .
Customer profiles can be enriched with cross-referenced information and processed by advanced software, capable of generating predictive consumption and behavior models.
As a Forbes article points out , as it gathers more data, the AI’s understanding improves, making its predictions more accurate .
Online ads, therefore, become almost irresistible to users, being so precise and relevant that they almost seem like mind reading.
Data analysis
Tools like Google Cloud, which use Big Data to perform a wide range of analysis, can even be used by individuals.
Artificial intelligence in the job market, therefore, makes solutions available to people that, for a long time, were restricted to large companies.
Among the many possibilities that open up, we can highlight:
- Demand forecasts in general trade
- Support for disease diagnosis
- Data modeling for software and game development
- Credit analysis and default control.
Fraud detection
In online financial transactions, concerns about cybersecurity are one of the biggest obstacles for consumers. This is what a survey published on the Dow website reveals , according to which 7 out of 10 consumers say they are wary of buying online .
AI, in these cases, comes as a very welcome solution. In real time, they can detect inconsistencies, anomalies and patterns of behavior that may point to fraudulent or improper use of cards and bank details.
Predictive maintenance
The application of AI is already noticeable not only in the service sector, but also in the manufacturing industry.
One example of artificial intelligence in the job market in this segment is the use of data provided by sensors and machines to establish maintenance routines.